What AfD needs: election slogan or rallying cry or both?

AfD co-leaders, Alice Weidel and Tino Chrupalla are basking in glory over the rout of CDU in the recent election held in Saxony-Anhalt. This is a state election where slogans work. But Federal election is a different kettle of fish. They need a rallying cry along with proper slogans!

Facts

So far, I see two types of slogans in the AfD campaign. "Alles ist möglich" (Everything is possible) and “Deutschland Aber normal” (Germany but normal).

Perusing some of the slogans made during campaigns in the post-war period, I see some interesting parallels. Here are few:

1. Ludwig Erhard 1957-1963 had a winning slogan “Wohlstand für Alle” (Prosperity for All) which he popularized through his book on economics touching on the concept of “Soziale Marktwirtschaft” (Social Market Economy) that capitalized on German economic miracle

2. Gerhard Schroder in federal election campaign, of 2005 used “Vertrauen in Deutschland” (Confidence in Germany) and “Wer den Frieden will, muss steadfast bleiber" (Those who want peace must remain steadfast) very effectively to bring about a sea change in the social fabric of Germany.

Analysis

Both of them had no need to resort to a rallying cry because they were technically pro-west and pro Anglophone. AfD is a different altogether. It is anti-globalist, pro-Russian and identifies itself with Far-right tendencies that is anathema to established bureaucrats within Germany and Globo capitalists outside Germany.

Synthesis

Hence AfD has to take a leaf of what the Fuhrer did during Hitler Era. While the central campaign slogan was "Ein Volk, Ein Reich, Ein Führer" (One People, One Country, One Leader) the Fuhrer also chose his famous rallying cry “Herrenvolk” (Master Race) euphemistically referring to Aryanism!

My submission

Therefore, AfD need to lot more thinking and the co-chairs Alice Weidel and Tino Chrupalla must be more imaginative in perfecting both effective slogans and also an ideal rallying cry to win both the hearts and minds of people living in all Sixteen States of the German Federation!

Strategy amid geoeconomics, compel both co-chairs Alice Weidel and Tino Chrupalla of the AfD to click a rallying cry promptly.

 

Cheers!

 

Muthu Ashraff

Strategy Adviser

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E-mail: cosmicgems@gmail.com

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