Monday, 22 December 2025

Crisis brewing in German car market

E-mobility, meaning the use of electricity to power vehicles, replacing fossil fuels for transportation has become a hot policy issue in Germany which is already going through an economic crisis not seen since the WWII. The deadline year of 2035 for e-mobility has aggravated the situation.

German car manufacturers are up in arms as regards to the unjustified demand by the Federal Government for the change over from Internal Combustion System (ICE) to Electronic Vehicle (EV) that spells doom for the manufacturing of world famous brands such as Volkswagen, BMW, Mercedes-Benz, Audi, Porsche and legendary Opal.

Recent closure of the historical Dresden Volkswagen Plant after almost 9 decades of operation should be an eye-opener to policy makers and strategy analysts. Although e-mobility as an economic concept is laudable, naming C2 emission as major adversary for Germany cannot be justified. After realizing the impossibility of fully operational e-mobility regime the state has to come with either postponement of the deadline or begin massive retrofitting operation where the present engine-fuel system is replaced by installing an electronic system that includes electric motor, batteries, controller, and charger.

This is going to be colossal exercise. Apart from the capital cost involved gaining acceptance from the ICE owners to transfer their tested vehicles to EV would be an arduous task. Most owners and drivers would cling to the present ones rather than going for an EV. In the public opinion surveys it has been found that most of them prefer EV as an additional mode of transport rather than the solo one parked at their garage.

Yet another issue is persuading people to buy new EV rather than retrofitting. This got into hot water due to premium price they are called upon to pay for acquiring new EV which is mostly imported from China and USA. Psychology also mars the use of EV for regular travel. There is a dichotomy in owning one thing and using it. Most would prefer to buy an EV as investment asset to be used occasionally and sell whenever profitable.

True, EVs are good at passenger mobility; what about their use in freight transportation. Moreover an ICE Motor Wagon can be used for dual purposes: passenger mobility and carriage transport.  Another moot point is about long-overhaul where across the country travel is opted for in family tours and excursions.

Even though EV demand is trending high while ICE is slipping in sales the overall picture emerging from the markets demoes that both petrol & diesel driven vehicles have 38% of market share in comparison to EV which trails in the region of 33%. Sports enthusiasts and macho men would rather prefer clinging to their proven assets rather than go for an untested EV.

The overhang is already evidenced in the EV imports statistics for Germany. At the time of writing both the volume and Values of EV imports have declined by almost 40%.

Policymakers need to wake up now! Strategy amid geoeconomics dictate that they abandon e-mobility 2035 and opt for a balanced regime where ICE & EV go hand in hand.

 

Cheers!

 

Muthu Ashraff Rajulu

Strategy Adviser

Mobile: + 94 777 265677

E-mail: cosmicgems@gmail.com

Blog:   Strategy Adviser

 

 

 

 



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Crisis brewing in German car market

E-mobility, meaning the use of electricity to power vehicles, replacing fossil fuels for transportation has become a hot policy issue in G...